Content: Setting the Tone

Tone can make or break your community’s engagement. Appearing aloof and disconnected from your customers can push them away from your message.  The same is true about a message that is callow in nature.  Finding a happy medium will help your company connect with your community; allowing you to effectively interact with your engaged audience.

Here are 4 tips to help you set an appealing tone

Add Personality: Depending on your brand’s genre will ultimately decide your messages’ voice. As a healthcare facility you would want to have an authoritative delivery. Setting this tone forges the image of an industry leader to your followers. This can assist in accomplishing the goal of being the-go-to information source for your brands category.

Creativity: Ever wonder how there can be so many love songs? There have been musicians singing about love since the dawn of the ages. What sets each ditty apart from one another is creative melding of verses, melodies, refrains and choruses. Adding a creative approach produces exclusivity allowing your company to thrive in a league of their own.

Promote Conversation: As said time and time again, people want to be spoken to and not at. Provide a two-way communication tone by asking open-ended questions, requesting feedback and promoting interaction. Researching audiences’ interests can also lead to increased engagement from your community this is commonly succeeded through polls and surveys questions.

Avoid Jargon: Insulting your audience by using jargon that is uncommon to them will only lead to doom and gloom. Use language that they understand and is relatable to them. It is great to update your community with the latest lingo, but this must be done in an educationally direct fashion. Providing information that enhances their comprehension can be mutually beneficial to the aspiring relationship.


16 responses to “Content: Setting the Tone

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