Social Business ROI: Mighty Metrics Pt.1 Facebook (organic)
If you are becoming a social business to pick-up last month’s sales deficit-DON’T! You will be very disappointed. If instead you want to grow your fan base, crowdsource, create and […]
Viral: Inoculating Your Message
In order for a message to go viral it must first and foremost be powerful. Much like a biological virus the message must have an ability to penetrate its host […]
The Company:SCROOGED
There once was a company that lacked social media marketing cheer. Instead of spreading engaging content, they acted like trolls that mocked and jeered. Rejected friend requests, denied followers their […]
Content: Setting the Tone
Tone can make or break your community’s engagement. Appearing aloof and disconnected from your customers can push them away from your message. The same is true about a message that […]
Creating Community
Engaging fan communities take more than setting up a page. The time to foster a productive community is what takes its toll on most companies that chose to add social […]
Networking: The Art of Connecting
Break the Ice: Creating a conversation with the contact should be a first priority. Since every contact has exponential potential. Rehearse the conversation prior to soliciting a first encounter. Introduction should […]
Socialize OR Die
Reminiscing upon the days of brick and mortar marketing, when you created a catchy motto, memorable logo and sure enough if you built they came. However, in this 2.0 streaming […]
